We put your product in a stranger's hands and film the face they pull on the first bite, and what they say before they've had time to be polite. Then we cut it into ads for Meta and YouTube, in whatever language they said it in.
From the studio that makes ads for
Why it works
People skip ads. They don't skip people.
If your creator ads look great and still don't sell, the creator might not be the problem. Your customer knows they were paid. They can see the contract behind the smile, so they scroll.
What stops them is someone like them, on a street they know, holding your product and saying something nobody wrote. A stranger has no reason to be nice about it, which is exactly why they're believed.
And if they don't like it? You find out before you've put a rupee behind it.
Real people. First take.
Every clip starts with your product and ends with someone saying what they think of it, in the language they think in. English, Spanish, Hindi, Arabic, whatever comes out naturally, subtitled for everyone else.
Tap any ad for sound.
Any language your customers speak
English, Spanish, French, German, Italian, Dutch, Arabic, Hindi and more, filmed on the streets where your customers actually live.
Where we shoot
Your customers' street. Any country.
Hosts ready in 24 cities across 13 countries, each filming in the language people actually speak there. Tell us where your customers are and we're on that street.
- IndiaMumbai, Bengaluru, Delhi
- United KingdomLondon, Manchester, Birmingham, Edinburgh
- United StatesNew York, Los Angeles, Chicago, Miami, San Francisco, Austin
- CanadaToronto
- FranceParis
- GermanyBerlin
- NetherlandsAmsterdam
- SpainMadrid
- ItalyMilan
- IrelandDublin
- UAEDubai
- SingaporeSingapore
- AustraliaSydney, Melbourne
Formats
What we actually film.
Every format starts with your product and ends with someone saying what they think of it. On the call we'll pick the two or three that suit what you sell.
- Taste test
- Smell test
- Live demo
- Blind swap
- Tried on real people
- Quiz with an app payoff
- Your app on a stranger's phone
- Founder on camera
pick 2 or 3
How it works
Brief us. Ads in your account in two weeks.
01
Brief
Tell us why people aren't buying yet. Price, taste, "does it even work", trust. Each reason becomes a question we ask on the street.
02
Shoot
Our hosts film in your city, in your customers' language. Everyone agrees on camera and signs a release before we use a frame.
03
Cut
The most surprising second goes first. We keep the pauses and the traffic noise, because that's what makes it feel real. Every interview gets two openings so you can test the hook.
04
Deliver
Finished ads in every ratio, subtitled, plus all the raw footage. Run them from your page or ours.
What you get
Your product, in the hands of people who owe you nothing.
One shoot, a stack of ads.
Every interview becomes its own ad with two openings. So a single shoot gives you a set to test, and you spend on whichever one wins.
The testimonial you can't write.
A stranger describing your product in their own words. No copywriter can fake that, us included. Signed releases mean you can run it anywhere.
In the language people think in.
English, Spanish, Hindi, Arabic, whatever comes out naturally. Subtitled for everyone else.
- 13countries, any language your customers speak
- 2openings on every interview
- 0retainers. You pay per shoot.
Packages
Pick how many hosts. Pick how many countries.
That's the whole menu. Every package is built from the same shoot day: one host, one city, your product in strangers' hands. We size it, and price it, with you on the call.
-
Package 01
One Street
One country. One host. One shoot day.
1country1host14finished ads- One city, one crowd. Street, campus or event, we pick it with you.
- About 30 people stopped. The best 6 to 8 make the cut.
- 14 finished ads, each with 2 openings, in 9:16 and 1:1.
- Subtitled in the language they spoke.
- You keep every file. Nothing monthly.
2 to 3 weeks
Start here. One day on the street, your product in strangers' hands.
Plan a shoot -
Package 02
Two Voices
One country. Two hosts. Two crowds.
1country2hosts28finished ads- Two shoot days, two hosts, two cities or two crowds. Campus and office. Mumbai and Delhi. Men and women.
- Two languages if the crowds speak differently.
- 28 finished ads with 2 openings each, plus 4 cross-cuts that mix both crowds.
- A one-page read: what each crowd said, where they agreed, where they didn't.
3 to 4 weeks
For a brand whose buyer isn't one person. Find out who actually buys it.
Plan a shoot -
Package 03
World Tour
Many countries. One local host in each.
2+countries1host per country14ads per country- Pick the countries. US, UK, India, Australia, Canada to start, more on request.
- One local host and one shoot day per country, in the local language.
- 14 finished ads per country, 2 openings each, plus one global cut: the same question answered on every street.
- A market read: where the product lands, where it needs a different pitch.
4 to 6 weeks
For a brand selling in two or more markets. One question, asked on every street you sell in.
Plan a shoot
want this every month? ask us on the call
Before you book
What if people don't like my product?
Better a stranger on the street tells you than your reviews page does. You see every clip, and you choose what runs.
Are they really strangers?
Yes. Our hosts stop whoever's walking past. Nobody's cast or briefed, and nobody gets paid to say anything. What they tell you is what they think.
Which cities do you shoot in?
Across India (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad and every other major city), plus hosts in the UK, the US, Canada, Europe, Dubai, Singapore and Australia: 24 cities in 13 countries so far. Tell us where your customers are and we'll shoot there.
Who owns the footage?
You do. The raw clips and signed releases come with every shoot.
How many ads do I get from one shoot?
A single shoot day gives you 14 finished ads, each cut with two openings so you can test the hook. Two hosts or more countries scale that up. See the packages, and we size the exact shoot with you on the call.
I have a question that isn't here.
Email [email protected], or plan a shoot and ask us on the call.
